The launch of my new company, SiteInSight

SiteInSight is the new company I launched in September, 2011. Although I’m still available for writing projects, SiteInSight is how I am spending most of my time these days.

Here’s a description:

Improving the odds for small businesses and nonprofits is Alice’s passion. Her company develops digital strategy that works for you, at a price you can afford.

Alice Hohl majored in journalism at Northwestern University, and was a newspaper reporter for 10 years before moving into nonprofit PR. In the nonprofit sector, one learns to wear many hats. Although Alice was hired to write newsletters and head media relations, she quickly assumed leadership of website updates (and ultimate redesign), social media, email marketing, mobile communications, crisis preparedness, video editing and more.

All the while, Alice has been building her freelance business. With her increasing breadth of skills, the volume of her private clients began to overwhelm her available time. She launched her business, SiteInSight, in August. In September, she left her nonprofit job at The Salvation Army to pursue her business full time.